Hard-won lessons in attribution, identity, and growth.
Written for operators and marketers who care about what's happening in ecommerce and interested in technical aspects of digital marketing.
Event Match Quality is over-rated and misunderstood
Your Event Match Quality went from 6.2 to 8.4, but your ads didn't improve. Those two facts aren't in conflict.
Why your popup conversion rate might not mean what you think it means
Every popup tool reports its own grade. Here's how to check the math, including ours.
The Pop-Up Strategy You've Been Missing
Go beyond email capture. Collect zero-party data and connect identity across your stack.
Server-Side Tracking and Identity Reconciliation
Why server-side tracking alone doesn't solve identity.
Get a Custom Machine Learning Model Built for Your Shopify Store
Let us build you a custom machine learning model to transform your marketing.
Introducing EngageIQ — AI-Powered Predictive Events for Klaviyo
Learn about this new, innovative event and how to leverage it.
How to Identify Returning Users Beyond the 7-Day Cookie Limit
Learn how to bypass the 7 day cookie limit and capture more events.
Top E-Commerce Email Service Providers in 2025
Compare the top ecommerce email providers.
Klaviyo Abandoned Cart Best Practices for Shopify
Get the most out of your abandoned cart flow.
Navigating the Complex Web of Customer Attribution with Kluvos
Robust analytics and attribution.
Setting Up UTM Parameters for Link Tracking in Kluvos
Understand how to set up tracking.
Understanding Attribution Windows
What they are and why you need to understand them.
Unveiling the Challenges of iOS14.5 and Safari ITP
Learn how privacy changes are impacting your business.
What Are UTMs and How to Use Them
Practical guidance on UTMs for tracking and attribution.
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