Kluvos

URL parameters play a pivotal role in tracking the performance of your campaigns across various advertising platforms. Harnessed with the power of Kluvos, They offer invaluable insights into user behavior and the effectiveness of your advertising campaigns. This guide will walk you through the process of setting up URL parameters for Facebook Ads and Google Ads.

Introduction to UTM Parameters

UTM parameters are a type of URL parameter that consists of short pieces of text appended to the end of a URL, enabling you to track the performance of campaigns and content. They shed light on the origin of your traffic and how users engage with your content.

Example: https://mystore.com/products/t-shirt?utm_source=Facebook&utm_medium=cpc&..etc.

If you use Kluvos, you have the option of using your existing UTM parameters or of setting up custom URL parameters called klv parameters. They look exactly like standard utm parameters but instead of the prefix "utm", "klv" is used.

Example: https://mystore.com/products/t-shirt?klv_source=Facebook&klv_medium=cpc&..etc.

Creating a Channel in Kluvos

Before diving into tracking a specific platform or channel, it's imperative to create a channel within Kluvos. For each channel you set up, assign a `utm_source` value or `klv_source` value. Ensure this value matches the one you use in links from that particular marketing channel, guaranteeing that the captured data is accurately attributed to the correct channel.

Setting Up UTM Parameters for Facebook Ads

For Facebook Ads, users have the flexibility to choose between two sets of UTM parameters:

Standard UTM Parameters:

utm_source=Facebook&utm_medium=cpc&utm_campaign={{campaign.id}}&utm_content={{adset.id}}&utm_term={{ad.id}}

Kluvos Custom Parameters (ideal for users who wish to retain their UTMs):

klv_source=Facebook&klv_medium=cpc&klv_campaign={{campaign.id}}&klv_content={{adset.id}}&klv_term={{ad.id}}

Setting Up URL Parameters for Google Ads

For Google Ads, it's crucial to adopt the Kluvos custom parameters to ensure consistent and accurate results:

klv_source=google&klv_medium=cpc&klv_campaign={campaignid}&klv_content={adgroupid}&klv_term={creative}

It's worth noting that using regular UTMs with Google Ads might lead to inconsistent results when using certain types of campaigns i.e. Performance Max campaigns. This is why we recommend using the "klv" parameters for this channel.

Tracking Other Marketing Platforms

For tracking other marketing platforms, you can either use standard, UTM parameters or Kluvos' custom "klv" parameters. it's simply a matter of assigning a utm_source value or klv_source value. For example:

Standard UTM Parameters:
```
utm_source=bing
```
Kluvos Custom Parameters:
```
klv_source=bing
```

Again a channel must be created within Kluvos by providing the source value. For the examples above that value would simply be "bing." If both utm_source and klv_source parameters are present in the URL, Kluvos will use the klv parameter value.

Once a channel is created, you will be able to filter your purchases by this channel to see which specific purchases were attributed along with total attributed revenue.

Conclusion

Setting up UTM parameters correctly is the cornerstone of accurate tracking and analytics. By adhering to the guidelines provided and ensuring that each marketing channel has an associated channel created in Kluvos, you can ensure the capture of precise data, paving the way for invaluable insights into the performance of your campaigns.