Kluvos

Intro

Kluvos is a certified Klaviyo Technology Partner that helps eCommerce businesses using Shopify or WooCommerce capture more user events on their websites. These events (such as viewed product, add to cart, etc.) provide the data needed to build more robust and profitable email flows in Klaviyo.

By leveraging first-party analytics and advanced user recognition, Kluvos aims to solve one of the biggest challenges currently facing marketers and online merchants: the decreasing ability to accurately track and attribute returning visitors.

The Need for Kluvos

Recent shifts in consumer privacy (such as iOS14.5 updates, Safari’s Intelligent Tracking Prevention, and the broader move away from third-party cookies) have led to:.

  • Shortened cookie lifespans (e.g., Safari automatically deleting cookies after 7 days).
  • User opt-outs from in-app tracking prompts on mobile (particularly on iOS).
  • Less effective third-party tracking across platforms

These changes negatively impact user recognition for eCommerce stores. Even when a visitor has explicitly given permission to be marketed to (by subscribing to your email list), it is increasingly difficult to track them once they leave your site and return.

Klaviyo and other marketing tools that rely on cookies, but standard browser-based tracking can fail to recognize a significant portion of returning traffic. This means missed opportunities to send personalized email marketing campaigns—reducing the overall effectiveness of email flows (like Browse Abandonment and Add to Cart flows).

Kluvos directly addresses these issues by using advanced user recognition methods and probabilistic “AI events” to capture more data on returning users -- even when other systems cannot.

How Kluvos Works

Kluvos integrates directly into your Shopify or WooCommerce store, capturing on-site user behaviors in real-time. This data is then sent to your Klaviyo account, giving you more robust data signals about:

  • Viewed Product
  • Active On Site
  • Add To Cart

Notably, Kluvos tracks these events with higher accuracy and consistency than default browser cookie tracking.

Advanced User Recognition

Kluvos deploys a sophisticated user recognition infrastructure that goes beyond standard cookies. This allows Kluvos to more reliably match a site visitor with their email identity in Klaviyo, even if some cookies have been deleted.

As a result, you can recognize a higher percentage of returning customers—particularly those who have already subscribed to your emails but might otherwise appear as “unknown” users due to device hopping or deleted cookies.

AI Events: A Powerful Addition

Kluvos introduces “AI events” that use probabilistic data to algorithmically determine if an unrecognized user is likely to be an existing email subscriber. When the probability exceeds a certain threshold, Kluvos will generate additional labeled events in Klaviyo. These events can trigger supplemental email flows, further expanding marketing reach.

Kluvos allows store owners to fine-tune the AI’s aggressiveness or conservativeness, depending on factors such as:

  • Monthly sessions (e.g., a store with very high traffic might want a more conservative approach to avoid over-sending).
  • Flow revenue per recipient (e.g., if a particular flow is highly profitable, it can make sense to be more aggressive in matching unrecognized users). Through data monitoring and revenue analysis, Kluvos can tailor these AI events to maximize effectiveness for each individual store.

Setting Up Kluvos in Klaviyo

  1. Install the Kluvos Plugin: Either from the Shopify App Store or by integrating with your WooCommerce site.
  2. Connect to Klaviyo: Authorize Kluvos to send events to your Klaviyo account.
  3. Create New Flows: In Klaviyo, create new flows (e.g., Browse Abandonment, Add to Cart Abandonment) using Kluvos events.
  4. Adjust Flow Filters: Because Kluvos events have a slightly different naming convention, be sure to properly filter data to avoid “attribution stealing” or double-counting.
  5. Configure AI Events: Decide if you want to incorporate AI events into your flows. Monitor performance and customize thresholds with the Kluvos team if needed.

When setting up flows, you can copy or mirror your existing flows that were originally based on native Klaviyo events. Kluvos events are structured similarly—allowing you to use the same dynamic product tags and email templates that you already have in place.

The Events You Can Capture

By default, Kluvos sends these events to your Klaviyo account:

  1. [Kluvos] Active On Site
  2. [Kluvos] Viewed Product
  3. [Kluvos] Viewed Product (AI)
  4. [Kluvos] Add To Cart
  5. [Kluvos] Add To Cart (AI)

Utilizing these events in your email flows can lead to:

  • Enhanced Browse Abandonment Flows: Capture more visitors who looked at products but did not make a purchase.
  • More Effective Add to Cart Flows: Send abandonment emails to more carts, including those missed by native tracking.
  • Increased Overall Flow Volume: More recognized events means a larger contact pool in your flows—and potentially higher conversions.

Results and Business Impact

The increased ability to recognize returing users enhances email performance substantially. We guarantee a minimum lift of 30% across core email flows and a minimum of a 1000% ROI.